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Writing a Press Release Isn't All That Bad--or Is it?

3/24/2016

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th"Just write a press release. You know how to do that? Right?" That was a friend's well meaning response to my book marketing dilemma. She meant it to be helpful, but it made my insides twist and turn. She must have noticed the look of disdain on my face because she quickly added, "It can't be all that bad, can it?"

In my earlier career (some 30 years ago) as a freelance writer, I wrote several press releases for books, but they were for other authors' books. I didn't have a vested interest in them. It seemed easy, at the time, to separate my feelings and write what the client wanted. But this time, it's for ME--and I care! 

I'm savvy enough to know that a press release is a tool. It's designed to get the media to take notice, and fire off a request to learn more. And, if you want your press release to be easy to find on any or all search engines, you need to make sure the title includes either your name or the name of your book. It also needs to be in third person. But there are a few don'ts as well. Things like not comparing your book to someone else's, or using phrases such as "It's sure to be a best seller." Even words like "awesome", "fantastic", or "a must read" can make even the most accommodating editor toss it into the round file.

Most press releases start with a headline. Here's a recent one of mine. "New Ebook Hits Amazon’s Top 100 List" . Notice what I did wrong? I didn't include the name of the book. The second thing that is required is your contact information. That requires your name, address, phone number and email. I did that correctly, at least. Without it, no one is going to call even if they like your press release. Then there is that all important first paragraph. It has to grab attention and keep it so the editor will keep reading right through the summary and conclusion. This was mine:

For Immediate Release:
 
 
MuseitUp Publishing, Inc. author Sherry Alexander made it on Amazon’s Top 100 list for Children’s Westerns for her newest release, Search for the Red Ghost. Receiving Five Star reviews, her tween action/adventure novel, set in 1883 Arizona, is #22 today.
 
He was in “No Man’s Land,” and he was alone, tracking the killer of his mother.


I know, there are literally hundreds of people telling writers how to format a press release, and there are just as many free templates. The best advice I can give is to find one you like a use it as your own template when you first start out.

​As for sending it out, you can purchase a list of newspapers and magazines you want to submit yours too, or hire a professional agency who will write your release and then submit it. But for those of you like me who are working on a tight or nothing budget, there are a few who will send it to a limited area for free. I'm not going to endorse anyone, so make sure you do an internet search, then investigate and compare what each has to offer. For me, I chose to go the direct route. I selected a free press release release site that submitted my press release to Arizona newspapers (that's where my book takes place). I also sent three out to my local media outlets. The results--one interview from my local newspaper, and for me that is a success. Just remember, I am not an expert. I do not want to write press releases for a living. I write books. Knowing what a press release includes and putting it all on paper can be as elusive as that best seller baking in the back of my brain. So try it, and if you don't like it, hire someone.



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Why I am a Panster/Planner

3/6/2016

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 ​I used to think that R.L. Stine, author of Goosebumps, was wrong when he said, " If you do enough planning before you start to write, there's no way you can have writer's block." Sure I understood that remark when writing non-fiction. Non-fiction requires extensive research and an author has to be sure of his/her facts. You can't create a leaf without veins, and an outline for non-fiction creates the veins of the story. But, I always thought it was different for fiction writers. For them, I honestly believed that a good story formed in the writer's mind and then flow onto the paper. But, that was before I started writing fiction!

Over the years, I have seen a lot of discussion on whether one writer is a panster or planner. A panster is someone who writes by the seat of his/her pants. For panster writers the story does flow onto the paper. The characters, the plot, the beginning, middle, and end are firmly planted in their mind. Of course, it's not as easy as I just described. I'm sure there is a lot of mental frustration, revising, and deep thought into each and every scene. I'm just not one of them. I am a panster/planner.

I have stories--too many, in fact--rumbling through my brain. And, most of the time I know the beginning, the middle, and the end. I can sit down and write those elements of my story without anything else. However, that writing amounts to only a few thousand words. Oh, I know my characters. They formulate in my dreams and quickly become friends, but I can't seem to dream up the path my character walks through the story I've created. That is where the outline comes in, or the veins that propel my story to the end. 

I use a very short (no more than 4-6 pages) four part outline. It includes the beginning/start of the conflict and theme, the middle/rise of the conflict, the culminating event that leads to the climax, and finally the resolution.  Into each section goes several scenes. Not completed ones by any means, just the bare bones journey my character must take to get to the next section. So you see it's not your average outline, it's more of a "Take One" scene structure. I used this type of outline for Search for the Red Ghost. In that book, there is so much action, I needed to plan out the scenes so Jake's adventure kept the plot moving to the final climax and resolution. It may not be the conventional use of an outline, but it seems to work for me. I'm using the same process for my two latest works in progress--Morgan the Magnificent and Firestarter. (more about them later)

So what are you? Planner, panster, or both? How do your stories make it from dream to reality?

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    Photo bySamuel Ferrara on Unsplash

    Sherry Alexander

    Dreamer, believer, reader, writer

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